Bar Convent Berlin 2023 - Bonus Video Episode | Demystifying Gen-Z, how to build a brand that talks to all generations

In this engaging session, Chris Maffeo, an expert on branding and consumer dynamics, shares insights from his presentation at Bar Convent Berlin 2023. He delves into the complexities of appealing to Gen-Z while retaining brand identity. Listeners discover how brands can successfully balance tradition and innovation through real-world case studies. Maffeo offers compelling strategies for staying relevant in a shifting marketplace, emphasizing the importance of authenticity in connecting with consumers across generations.