Chris Maffeo

In this engaging discussion, Chris Maffeo, a marketing strategist in the beverage industry, unveils the 'Drinks Builder' concept and emphasizes creating demand before capturing it. He dives into the blurred lines between marketing and sales, stressing the importance of understanding consumer needs and building vibrant communities among bartenders. They share case studies on strategic thinking's impact on the supply chain and effective advocacy tools, illustrating how a bottom-up approach can revolutionize beverage brand marketing.

Chris Maffeo is a seasoned professional who transitioned from sales in Rome to founding his own beverage company after working with major European firms. He discusses the crucial principles of building successful brands from the ground up. Chris emphasizes the importance of having a clear and consistent strategy while executing it across various markets. He shares insights on balancing strategy and execution, the value of small experiments, and how to seize unexpected opportunities in the competitive beverage industry.

In this engaging session, Chris Maffeo, an expert on branding and consumer dynamics, shares insights from his presentation at Bar Convent Berlin 2023. He delves into the complexities of appealing to Gen-Z while retaining brand identity. Listeners discover how brands can successfully balance tradition and innovation through real-world case studies. Maffeo offers compelling strategies for staying relevant in a shifting marketplace, emphasizing the importance of authenticity in connecting with consumers across generations.