Bar Convent Berlin 2023 - Bonus Video Episode | Demystifying Gen-Z, how to build a brand that talks to all generations
The MAFFEO DRINKS Podcast
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The Lifelong Journey of Brands: Balancing Tradition and Change
This chapter examines the delicate balance brands must maintain between evolving to engage new consumers and staying true to their core identity. Through case studies of established brands, it identifies successful strategies for achieving brand consistency while adapting to market trends.
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