Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

LEGENDS #180 | Roger Wakefield: Shaping the Next Generation of Plumbers

Mar 25, 2025

Roger Wakefield, a plumbing influencer and owner of Texas Green Plumbing, shares his insights on transforming the plumbing industry through social media and innovative marketing. He emphasizes the power of Google My Business and Local Service Ads for lead generation, revealing how these tools brought in hundreds of thousands in sales. Roger’s passion for mentorship shines as he discusses training the next generation of plumbers and advocating for skilled trades. He also highlights unique challenges in Texas plumbing and the importance of a strong brand identity.

01:01:18

Episode guests

Roger Wakefield

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Episode notes

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Quick takeaways

Roger Wakefield emphasizes the importance of lifelong learning and mentorship in the plumbing industry to enhance skills and business success.

An effective online strategy using Google My Business and local service ads can significantly boost lead generation and revenue for plumbing businesses.

Social media has transformed the plumbing sector by creating authority, brand recognition, and community engagement among industry professionals and clients.

Deep dives

The Value of Education in Plumbing

Education plays a significant role in shaping the plumbing industry, as highlighted by the necessity of educating young professionals about the trade. Many skilled tradespeople, including plumbers, often encounter a stigma that undervalues their profession relative to traditional college routes. The podcast emphasizes that blue-collar workers, particularly plumbers, are essential to society, responsible for building and maintaining infrastructure. By promoting the importance of skilled trades and relating stories of successful individuals in the field, the discussion aims to inspire the next generation to consider plumbing as a viable and rewarding career path.

Intro

2min

From Restaurant to Plumbing: A New Path

23min

Unique Plumbing Challenges and Training in Texas

2min

The Journey of Building a Successful YouTube Channel

2min

Navigating Brand Identity and Technology in the Plumbing Industry

4min

Building a Brand and Training Future Plumbers

8min

Revitalizing the Plumbing Trade

20min

Plumbing influencer Roger Wakefield joins us to talk about building a plumbing business, mastering Google My Business (GMB) and Local Service Ads (LSAs), and how social media has transformed the skilled trades industry.

With hundreds of thousands in sales coming from GMBs and a mission to train the next wave of tradespeople, Roger shares insights on how he turned Texas Green Plumbing into a powerhouse. From starting in the industry to scaling a business and inspiring the next generation of plumbers, this episode is packed with value!

🌟 In This Episode, We Cover:
🔹 The power of GMB & LSAs for lead generation
🔹 How mentorship shaped Roger’s career
🔹 Why learning beyond your license is key to success
🔹 Scaling a plumbing business the right way
Would you ever start a trade without learning from someone? 🔧

💡 If you're in the trades, thinking about starting your own business, or just love hearing inspiring entrepreneur stories, this episode is for you!

💼 Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

💼 Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you?
🔗 Check them out here

🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X

🎧 Episode Guest:

🗣️ Roger Wakefield

🔗Youtube

🔗Instagram

📢 Contact Owned and Operated:

info@ownedandoperated.com

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC