Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
LEGENDS #180 | Roger Wakefield: Shaping the Next Generation of Plumbers
Mar 25, 2025
Roger Wakefield, a plumbing influencer and owner of Texas Green Plumbing, shares his insights on transforming the plumbing industry through social media and innovative marketing. He emphasizes the power of Google My Business and Local Service Ads for lead generation, revealing how these tools brought in hundreds of thousands in sales. Roger’s passion for mentorship shines as he discusses training the next generation of plumbers and advocating for skilled trades. He also highlights unique challenges in Texas plumbing and the importance of a strong brand identity.
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Quick takeaways
- Roger Wakefield emphasizes the importance of lifelong learning and mentorship in the plumbing industry to enhance skills and business success.
- An effective online strategy using Google My Business and local service ads can significantly boost lead generation and revenue for plumbing businesses.
Deep dives
The Value of Education in Plumbing
Education plays a significant role in shaping the plumbing industry, as highlighted by the necessity of educating young professionals about the trade. Many skilled tradespeople, including plumbers, often encounter a stigma that undervalues their profession relative to traditional college routes. The podcast emphasizes that blue-collar workers, particularly plumbers, are essential to society, responsible for building and maintaining infrastructure. By promoting the importance of skilled trades and relating stories of successful individuals in the field, the discussion aims to inspire the next generation to consider plumbing as a viable and rewarding career path.
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