Evolution of K-pop Lyrics Styling

A noteworthy evolution observed in K-pop songs is the significant increase in English lyrics integrated into the music. Bloomberg's research highlighted that almost half of this year's K-pop songs predominantly featured English lyrics, a departure from the genre's historical norm. The shift towards English lyrics is intentional, aimed at expanding international audiences beyond the US, reaching regions like Southeast Asia. With English increasingly becoming a key element in K-pop music, the industry faces a critical question regarding maintaining its essence while appealing to a broader global base.