K-Pop’s Plan for Global Dominance? Remove the K
Big Take
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Expanding Global Reach and New Group Formations in K-pop
The chapter explores K-pop groups' strategies for international success such as incorporating English lyrics and collaborating with international artists, alongside the intricacies involved in creating new idol groups from scratch. It also showcases the emergence of new K-pop groups like RYUS and Cat's Eye, each experimenting with diverse elements to cater to global audiences.
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