The chapter explores K-pop groups' strategies for international success such as incorporating English lyrics and collaborating with international artists, alongside the intricacies involved in creating new idol groups from scratch. It also showcases the emergence of new K-pop groups like RYUS and Cat's Eye, each experimenting with diverse elements to cater to global audiences.
Is K-pop even K-pop without the K? A Bloomberg analysis of song lyrics shows that for the first time, almost half of K-pop songs released this year have English lyrics.
On today’s podcast, host Sarah Holder speaks with Bloomberg reporter Sohee Kim about the genre’s identity shift and why industry efforts to grow its global audience might mean fewer Korean band members.
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