K-Pop’s Plan for Global Dominance? Remove the K
Big Take
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Evolution of K-pop: Embracing English Lyrics for Global Reach
The chapter explores the shift in K-pop songs towards incorporating more English lyrics to cater to an international audience, analyzing the strategic use of language to reach US and Southeast Asian markets. It also delves into the economic impact of the K-pop industry, challenges posed by South Korea's demographics, and the influence of political tensions with China on the industry.
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