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K-Pop’s Plan for Global Dominance? Remove the K

Big Take

Evolution of K-pop: Embracing English Lyrics for Global Reach

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The chapter explores the shift in K-pop songs towards incorporating more English lyrics to cater to an international audience, analyzing the strategic use of language to reach US and Southeast Asian markets. It also delves into the economic impact of the K-pop industry, challenges posed by South Korea's demographics, and the influence of political tensions with China on the industry.

Is K-pop even K-pop without the K? A Bloomberg analysis of song lyrics shows that for the first time, almost half of K-pop songs released this year have English lyrics.

On today’s podcast, host Sarah Holder speaks with Bloomberg reporter Sohee Kim about the genre’s identity shift and why industry efforts to grow its global audience might mean fewer Korean band members.

See omnystudio.com/listener for privacy information.

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