Exploring the significance of English lyrics in K-pop and the debate around maintaining Korean authenticity while appealing to a global audience. The episode also touches on the industry's aspirations for international recognition through events like the Super Bowl halftime show.
Is K-pop even K-pop without the K? A Bloomberg analysis of song lyrics shows that for the first time, almost half of K-pop songs released this year have English lyrics.
On today’s podcast, host Sarah Holder speaks with Bloomberg reporter Sohee Kim about the genre’s identity shift and why industry efforts to grow its global audience might mean fewer Korean band members.
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