Car Dealership Guy Podcast New Roads Mazda on Profitability Hacks, Koons CEO on Massive Ford Incentives | Daily Dealer Live
Jul 14, 2025
Curtis Biggs, General Manager of New Roads Mazda, and Alex Perdikis, CEO of Koons Motors, Inc., share their expertise in automotive profitability and market dynamics. They dive into the influence of social media on business, dissect current market trends, and discuss strategies to enhance customer engagement. The duo highlights Ford's innovative financing offers and the importance of adapting to used car market challenges. They also explore the impact of tariffs on the industry, revealing insights on mergers and acquisition trends that could shape the future of automotive retail.
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Use Video MPIs Creatively
- Use video MPIs to enhance communication with customers for service transparency.
- Encourage technicians to create entertaining videos to engage and educate customers effectively.
Adapting to Tariff Impact
- Tariffs initially caused panic but dealers and consumers have adapted to the new cost realities.
- Focus on controlling the customer experience rather than prices to maintain business stability.
Gamifying Technician Productivity
- Gamified productivity tracking motivates technicians to improve performance consistently.
- Open sharing of productivity metrics fosters healthy competition and camaraderie among staff.