Curtis Biggs, General Manager of New Roads Mazda, and Alex Perdikis, CEO of Koons Motors, Inc., share their expertise in automotive profitability and market dynamics. They dive into the influence of social media on business, dissect current market trends, and discuss strategies to enhance customer engagement. The duo highlights Ford's innovative financing offers and the importance of adapting to used car market challenges. They also explore the impact of tariffs on the industry, revealing insights on mergers and acquisition trends that could shape the future of automotive retail.
