New Roads Mazda on Profitability Hacks, Koons CEO on Massive Ford Incentives | Daily Dealer Live
Car Dealership Guy Podcast
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Vehicle Sales Strategies: Ford and Mazda Insights
This chapter examines recent promotional programs impacting vehicle sales, particularly focusing on Ford's employee pricing and financing offers. It highlights the regional sales disparities and marketing strategies effective in various markets, especially in challenging areas like Washington, D.C. Additionally, the chapter compares Ford’s proactive recall management and branding to Mazda's innovative engine technologies and market positioning as a luxury alternative.
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Transcript
