

Marketing For The Now | A Six-Part-Series
May 27, 2020

Guest
Kenny Mitchell

Guest
Carolyn Everson

Guest
Chris Bruzzo

Guest
Gail Tifford

Guest
Ann Lunas

Guest
Jill Gregory
Guest
Marcel Marcondes

Guest
Alex Rodriguez
In a thrilling discussion, Hall of Famer Alex Rodriguez shares insights on resilience in sports and business during tough times. Marcel Marcondes emphasizes the role of creativity in marketing, while Jill Gregory navigates the challenges and innovations in NASCAR marketing. Ann Lunas highlights the importance of adapting strategies to meet shifting consumer behavior. Chris Bruzzo and Carolyn Everson dive into engaging audiences through authenticity and innovation, rounding off with Kenny Mitchell discussing the evolving landscape of digital marketing. Get ready for a ride through modern marketing!
AI Snips
Chapters
Transcript
Episode notes
Prepare for the Game
- View COVID-19 as a rain delay, not the end of the game.
- Prepare and position your company to be stronger when the game resumes.
Support Your Team
- Support your team during challenging times, even if it means financial strain.
- Demonstrate commitment by maintaining salaries and open communication.
ABI's Agility
- Anheuser-Busch impressed Alex Rodriguez with their grit and adaptability.
- Despite being a large company, they moved quickly, announcing a Super Bowl commercial just days after a partnership announcement.