Empowerment and Evolution in Gaming Marketing

This chapter explores a vibrant women's network in the marketing and media industry, focusing on the support and mentorship among its members in a male-dominated field. It shares personal anecdotes about the evolution of female marketers, their camaraderie, and the impact of informal gatherings. The conversation also shifts to the gaming industry, discussing the effects of the COVID-19 pandemic and the complexities of launching successful video game titles.