
The Product Experience
Measuring critical user journeys - Javier Andrés Bargas-Avila (UX Director, Google)
Jul 17, 2024
Javier Andrés Bargas-Avila, Google's UX Director, discusses challenges in prioritizing user research insights, measuring Critical User Journeys (CUJs), aligning product goals with user tasks, and the importance of user-centric approaches in product development.
24:47
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Quick takeaways
- CUJs focus on understanding user goals and tasks to improve user experience.
- Successful integration of CUJs requires cross-functional ownership and prioritization alongside revenue metrics.
Deep dives
Critical User Journeys at Google
Javier Vargas, UX Director at Google, discusses the concept of Critical User Journeys (CUJs) and their importance in product development. CUJs focus on understanding users, their goals, and the tasks required to achieve those goals. By integrating CUJs into the product development lifecycle, teams can prioritize efforts that improve user experience and align business goals with user needs.
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