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Measuring critical user journeys - Javier Andrés Bargas-Avila (UX Director, Google)

The Product Experience

CHAPTER

Analyzing Critical User Journeys

The chapter delves into the concept of critical user journeys, focusing on users' goals and tasks to enhance product development. It discusses measuring critical user journeys through goals satisfaction, task completion rates, and the importance of using both quantitative and qualitative methods for measurement.

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