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Defense in Depth
Should CISOs Be More Empathetic Towards Salespeople?
Apr 25, 2024
Emily Heath, general partner at Cyberstarts, joins the podcast to discuss the relationship between CISOs and sales representatives. They delve into the challenges CISOs face with aggressive sales tactics, emphasizing the necessity of empathy and authenticity in sales interactions. The conversation highlights the importance of setting boundaries, providing strategic feedback, and building relationships based on trust and value.
34:40
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Quick takeaways
- CISOs should show empathy towards sales reps to drive product quality and competition forward.
- Effective communication is vital for CISOs to provide constructive feedback to sales teams and enhance mutual respect.
Deep dives
Sales Pitches and CISOs' Perception
The podcast discusses the common complaints of CISOs about sales pitches and when those complaints might come off as entitlement. Sales pitches can be overwhelming for senior staff, leading to patience thinning. However, showing empathy towards sales reps is crucial as they drive product quality and competition forward.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode