7min chapter

Defense in Depth cover image

Should CISOs Be More Empathetic Towards Salespeople?

Defense in Depth

CHAPTER

Navigating Cybersecurity Sales in a Competitive Market

Exploring the challenges and importance of understanding cybersecurity sales dynamics, emphasizing empathy towards sales representatives and the value of healthy competition in driving innovation. Highlighting the impact of categorization on product spaces, the role of salespeople in providing feedback, and the necessity of focusing on solving real problems for successful sales.

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