The Home Service Expert Podcast
Capturing 25% More Customers With Smart Financing
Apr 3, 2018
Darius, the COO of F.H. Furr Plumbing, Heating & Air Conditioning, discusses innovative financing strategies that helped his company generate $1 million in financed services within three months. He shares insights on enhancing lead conversions and sales through effective payment plans. The conversation also touches on the challenges of running a successful call center, hiring quality staff, and the importance of CRM systems like ServiceTitan. Additionally, Darius emphasizes the impact of financing on increasing average transaction values and customer engagement.
01:14:51
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Quick takeaways
- Diversifying service offerings in HVAC, plumbing, and electrical creates stability and attracts a broader client base year-round.
- Implementing financing options enhances customer commitment, enabling companies to close more sales and make premium services more accessible.
Deep dives
The Importance of Diverse Service Offerings
Operating in multiple home service sectors, including HVAC, plumbing, and electrical, enhances the stability and revenue potential of a business. Companies can leverage the seasonality of HVAC services by diversifying into plumbing and electrical work, which tend to be more consistent year-round. This cross-marketing approach attracts a broader client base and helps mitigate revenue dips during slower months. Diversifying service offerings not only boosts revenue but also creates a more resilient business model.
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