Creator Science

#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)

Jul 2, 2024

Nathan Barry, founder and CEO of ConvertKit (now Kit), dives into the risks and rewards of rebranding his company. He discusses transforming ConvertKit into a comprehensive toolset for creators, unveiling features like an app store and a Creator Network for collaboration. The conversation explores navigating the complexities of rebranding while maintaining effective communication and email marketing strategies. Lastly, Nathan emphasizes future pathways for creators and the importance of resilience in building scalable business models.

01:01:36

Creator website

Episode guests

Nathan Barry

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Highlights

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Episode notes

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Quick takeaways

ConvertKit's rebrand to Kit includes an app store for extra tools and an enhanced Creator Network for collaborations.

Creators transitioning to digital products must focus on recurring revenue models for long-term stability.

Ken Yarmusch's revenue scaling strategies for creators emphasize profitability with minimal time investment.

Deep dives

Standardizing Revenue Through Client Services

Before venturing into digital products and memberships, many creators derive revenue from client services and high-ticket programs. This pathway often leads to quicker profitability if managed effectively. The challenge lies in designing a business model capable of scaling income without proportional increases in time investment.

Effective Communication and Prioritization in Announcements

02:37

Building a Sellable Business

03:21

The Best Market for Creators

01:02

Challenges and Victories in Creator Network's First Year

02:26

Intro

2min

Navigating the ConvertKit Rebrand: New Opportunities and Challenges

5min

Navigating Rebranding Challenges

9min

Enhancing Email Strategies and Building Creator Connections

5min

Building a Community of Subscribers

18min

Navigating Future Pathways for Creators

2min

Building Resilient Business Models

15min

Optimizing for Success: Building a Scalable Creator Business

3min

Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.

If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.

So, in this episode, you'll learn