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Creator Science

#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)

Jul 2, 2024
Nathan Barry, founder and CEO of ConvertKit (now Kit), dives into the risks and rewards of rebranding his company. He discusses transforming ConvertKit into a comprehensive toolset for creators, unveiling features like an app store and a Creator Network for collaboration. The conversation explores navigating the complexities of rebranding while maintaining effective communication and email marketing strategies. Lastly, Nathan emphasizes future pathways for creators and the importance of resilience in building scalable business models.
01:01:36

Episode guests

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Quick takeaways

  • ConvertKit's rebrand to Kit includes an app store for extra tools and an enhanced Creator Network for collaborations.
  • Creators transitioning to digital products must focus on recurring revenue models for long-term stability.

Deep dives

Standardizing Revenue Through Client Services

Before venturing into digital products and memberships, many creators derive revenue from client services and high-ticket programs. This pathway often leads to quicker profitability if managed effectively. The challenge lies in designing a business model capable of scaling income without proportional increases in time investment.

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