Creator Science #200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
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Jul 2, 2024 
Nathan Barry, founder and CEO of ConvertKit (now Kit), dives into the risks and rewards of rebranding his company. He discusses transforming ConvertKit into a comprehensive toolset for creators, unveiling features like an app store and a Creator Network for collaboration. The conversation explores navigating the complexities of rebranding while maintaining effective communication and email marketing strategies. Lastly, Nathan emphasizes future pathways for creators and the importance of resilience in building scalable business models.
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Repetition and Messaging
- Repeat your message many times across different channels.
- Don't assume your audience remembers everything you've said.
Rebranding Risks
- Minor rebrands are easier for audiences to adapt to than significant name changes.
- SEO impact is a major risk with rebranding.
Warming Up Sending Domains
- Warm up new sending domains gradually by starting with your most engaged subscribers.
- Monitor the quality in Google Postmaster Tools.