Creator Science – Learn from today's top content creators

#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)

Jul 2, 2024

01:01:36

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Nathan Barry, Founder of ConvertKit, discusses the risks of their rebrand to 'Kit' and new features like an app store and Creator Network. They talk about email deliverability, lead magnets, and strategies for engaging customers. The episode also covers building a sellable business in the creator science realm.

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Quick takeaways

ConvertKit's rebrand to Kit includes an app store for extra tools and an enhanced Creator Network for collaborations.

Creators transitioning to digital products must focus on recurring revenue models for long-term stability.

Ken Yarmusch's revenue scaling strategies for creators emphasize profitability with minimal time investment.

Deep dives

Standardizing Revenue Through Client Services

Before venturing into digital products and memberships, many creators derive revenue from client services and high-ticket programs. This pathway often leads to quicker profitability if managed effectively. The challenge lies in designing a business model capable of scaling income without proportional increases in time investment.

Repetition and Prioritization in Communication Strategy

02:47

The Best Market for Creators

01:02

Gradually ramp up email volume with engaged audience

01:23

Building a Sellable Business

03:21

Intro

2min

Discussing the Rebranding of ConvertKit to KIT and New Features

5min

Navigating Challenges in Managing Ideas and Products as a Creator

9min

Enhancing Email Deliverability, Lead Magnets, and Creator Networking Challenges

5min

Strategies for Engaging Customers and Expanding the App Store

18min

Creating Enterprise Value in the Creator Science Realm

17min

Building a Sellable Business and Introducing CreatorHQ

3min

Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.

If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.

So, in this episode, you'll learn