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9min chapter
#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Creator Science
Navigating Rebranding Challenges
This chapter explores the complexities faced by creators during the rebranding process, particularly in the context of transitioning from ConvertKit to Kit. It emphasizes the necessity of maintaining communication, SEO integrity, and search rankings while managing multiple product narratives. The discussion also provides strategic insights on effectively managing domain transitions to ensure optimal email deliverability and audience engagement.
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