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15min chapter
#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Creator Science
Building Resilient Business Models
This chapter explores the balance between optimizing for future growth and reducing dependency on key individuals, known as key man risk. It discusses the importance of transitioning from personal brands to versatile entities, particularly in the context of recurring revenue models like subscriptions. Through examples from the creator economy and acquisitions in the digital space, it highlights how effective audience engagement can drive substantial enterprise value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode