How I Built This with Guy Raz Olipop: Ben Goodwin
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Sep 2, 2024 
Ben Goodwin, Co-founder of Olipop, shares his inspiring journey from a challenging childhood to launching a successful prebiotic soda brand. He reveals the chaotic experimentation and innovative fermentation processes behind Olipop, designed to evoke nostalgic flavors while promoting gut health. The talk delves into the importance of resilience, teamwork, and learning from failure. Ben also highlights their strategic pivot from probiotics to prebiotics, aiming to meet the growing demand for healthier beverages.
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Rough Childhood
- Ben Goodwin's childhood involved frequent moves due to financial struggles and a difficult family environment.
- These experiences instilled resilience and a drive to improve his own well-being.
Lifestyle Change
- At 15, Goodwin had a pivotal moment where he decided to change his lifestyle after an unhealthy period.
- He adopted a vegetarian diet, started exercising, and explored existential questions, seeking a better life.
Entrepreneurial Inspiration
- Inspired by Gary Erickson's "Raising the Bar," Goodwin saw entrepreneurship as a path to create positive change.
- This led him to pursue product development, aligning with his desire to improve health and well-being.