Ben Goodwin

Ben Goodwin, co-founder and CEO of Olipop, is shaking up the soda industry with his functional beverage brand that's appealing to health-conscious Gen Z and millennials. He discusses the challenges of rapid growth and competition from giants like Coca-Cola and Pepsi. Goodwin shares insights on building authentic brand loyalty through genuine partnerships and the evolving demands of leadership in a dynamic market. He also raises the question of whether healthy soda is a lasting trend or just a momentary craze fueled by social media.

Ben Goodwin, Co-founder of Olipop, shares his inspiring journey from a challenging childhood to launching a successful prebiotic soda brand. He reveals the chaotic experimentation and innovative fermentation processes behind Olipop, designed to evoke nostalgic flavors while promoting gut health. The talk delves into the importance of resilience, teamwork, and learning from failure. Ben also highlights their strategic pivot from probiotics to prebiotics, aiming to meet the growing demand for healthier beverages.

David Lester and Ben Goodwin, the dynamic duo behind OLIPOP, share their journey of revolutionizing the soda market with healthier alternatives. They discuss the rigorous four-year trial leading to their 2018 launch and their ambitious $500 million sales goal for 2024. The conversation delves into the balance of taste and health, the emotional rollercoaster of entrepreneurship, and the importance of resilience. They even touch on their quirky collaboration with a popular franchise, showcasing creativity in brand partnerships.