

Ep71 $500M: OLIPOP *Explodes* the USA Soda Market
Jul 28, 2024
David Lester and Ben Goodwin, the dynamic duo behind OLIPOP, share their journey of revolutionizing the soda market with healthier alternatives. They discuss the rigorous four-year trial leading to their 2018 launch and their ambitious $500 million sales goal for 2024. The conversation delves into the balance of taste and health, the emotional rollercoaster of entrepreneurship, and the importance of resilience. They even touch on their quirky collaboration with a popular franchise, showcasing creativity in brand partnerships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating Entrepreneurship: The OLIPOP Journey
01:43 • 19min
Balancing Functionality and Branding in Beverage Marketing
20:45 • 12min
Navigating Investor Dynamics in Startup Success
32:40 • 2min
Embracing Unconventional Opportunities in Brand Partnerships
34:13 • 2min
Prioritizing Sales and Distribution Over Marketing for Early-Stage Brands
36:04 • 3min
Navigating Growth and Resilience
39:21 • 7min