AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Brand Growth Heroes
Ep71 $500M: OLIPOP *Explodes* the USA Soda Market
Jul 28, 2024
David Lester and Ben Goodwin, the dynamic duo behind OLIPOP, share their journey of revolutionizing the soda market with healthier alternatives. They discuss the rigorous four-year trial leading to their 2018 launch and their ambitious $500 million sales goal for 2024. The conversation delves into the balance of taste and health, the emotional rollercoaster of entrepreneurship, and the importance of resilience. They even touch on their quirky collaboration with a popular franchise, showcasing creativity in brand partnerships.
46:24
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- David Lester emphasizes the importance of personal growth and learning from mistakes as essential components of successful entrepreneurship.
- OLIPOP's unique positioning in the soda market combines appealing flavors with health benefits, targeting consumers seeking healthier alternatives.
Deep dives
The Journey to Entrepreneurship
David Lester shares his transition from a corporate career at a spirits company to launching his first venture, Obie, which offered a healthy soda. Despite his previous experience, the startup faced numerous challenges, including a lack of market knowledge and funds, leading to stress and a modest revenue that capped at a million dollars. After a brief break, he realized that personal growth was essential for his next entrepreneurial journey, for which he had to reflect on his mindset and decision-making processes. This introspection allowed him to better prepare for his future endeavors and understand the significance of resilience as an entrepreneur.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode