David Lester and Ben Goodwin, the dynamic duo behind OLIPOP, share their journey of revolutionizing the soda market with healthier alternatives. They discuss the rigorous four-year trial leading to their 2018 launch and their ambitious $500 million sales goal for 2024. The conversation delves into the balance of taste and health, the emotional rollercoaster of entrepreneurship, and the importance of resilience. They even touch on their quirky collaboration with a popular franchise, showcasing creativity in brand partnerships.

David Lester, Co-Founder of OLIPOP, discusses successfully building and scaling an alternative soda brand. They talk about creating unique flavors, packaging, and naming, as well as raising money and obtaining retail adoption. They also emphasize catering to health-conscious consumers and making healthy choices while still enjoying soda.