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The Speed of Culture Podcast
OLIPOP's Meteoritic Rise and the Future of Healthy Sodas with Co-Founder, David Lester
Nov 7, 2023
David Lester, Co-Founder of OLIPOP, discusses successfully building and scaling an alternative soda brand. They talk about creating unique flavors, packaging, and naming, as well as raising money and obtaining retail adoption. They also emphasize catering to health-conscious consumers and making healthy choices while still enjoying soda.
34:39
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Quick takeaways
- Ollie Pop's success can be attributed to targeting health-conscious consumers and creating flavors that closely resemble traditional sodas.
- The founders' humility, vulnerability, and focus on consumer health played a significant role in building strong relationships and achieving rapid growth.
Deep dives
Launching Ollie Pop and the Happy Seekers
Ollie Pop, a healthier soda brand, was launched in 2018 with the aim of providing a low-sugar alternative that still tasted great. The founders, Ben and David, targeted a specific group of consumers dubbed 'Happy Seekers' - those who cared about their health and were looking for better options. With flavors like cinnamon cola and ginger lemon, Ollie Pop aimed to solve the problem of high sugar content in traditional sodas. The initial launch involved selling in about 40 independent stores in Northern California, which served as a foundation for further growth.
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