The Speed of Culture Podcast

OLIPOP's Meteoritic Rise and the Future of Healthy Sodas with Co-Founder, David Lester

Nov 7, 2023
Guest
David Lester
David Lester, Co-Founder of OLIPOP, discusses successfully building and scaling an alternative soda brand. They talk about creating unique flavors, packaging, and naming, as well as raising money and obtaining retail adoption. They also emphasize catering to health-conscious consumers and making healthy choices while still enjoying soda.
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Episode notes
1
Introduction
00:00 • 4min
2
From Brand Marketing to Product Innovation
04:23 • 12min
3
Creating a Soda Brand: Flavors, Packaging, and Naming
15:56 • 5min
4
Scaling a Product and Seeking Investment
21:16 • 13min
5
Catering to Health-Conscious Consumers and Providing a Soda Option for All
34:35 • 5min
6
Three Sponsor Ads: CallRail, Nordstrom, and Mint Mobile
39:20 • 2min