OLIPOP's Meteoritic Rise and the Future of Healthy Sodas with Co-Founder, David Lester
The Speed of Culture Podcast
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Creating a Soda Brand: Flavors, Packaging, and Naming
This chapter discusses the process of creating a unique soda brand, from developing flavors to conducting consumer groups for packaging design and coming up with a distinctive name. The speakers also touch on raising money for their product and obtaining retail adoption.
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