How I Built This with Guy Raz cover image

Olipop: Ben Goodwin

How I Built This with Guy Raz

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From Concept to Launch: The Olipop Journey

This chapter details the development of Olipop, a health-conscious soda brand that balances tasty flavors with nutritional benefits. The speakers discuss their innovative use of ingredients, marketing strategies, and the emotional connections consumers have with nostalgic flavors. They also reflect on the brand's initial success, growth plans, and the evolving landscape of the beverage industry.

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