The Product Experience

Building an Associate Product Manager program at Miro - Thor Mitchell (Product Executive-in-Residence, Balderton Capital)

20 snips
Dec 4, 2024
In this engaging discussion, Thor Mitchell, Chief Product Officer at Balderton Capital and former VP of Product at Miro, shares his insights on establishing a robust Associate Product Manager program. He emphasizes the vital role of soft skills in candidate selection and the significance of mentorship in nurturing talent. Thor also explores the importance of diversity in leadership, highlighting how both introverts and extroverts contribute to team dynamics. With innovative recruitment strategies and structured training, he illustrates the pathway to fostering future product leaders.
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ANECDOTE

APM Program Experience

  • Thor Mitchell worked with Google's successful APM program.
  • He tried replicating it at Crowdcube but struggled due to low product management awareness.
ADVICE

Defining APM Programs

  • Associate Product Manager (APM) programs are structured programs designed to train individuals in product management.
  • They often involve rotations through different teams and provide support structures like coaching and training.
INSIGHT

APM Success Factors

  • APMs can be successful with proper support and a strong recruitment process.
  • Many successful tech CEOs began as APMs.
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