10min chapter

The Product Experience cover image

Building an Associate Product Manager program at Miro - Thor Mitchell (Product Executive-in-Residence, Balderton Capital)

The Product Experience

CHAPTER

Building the APM Program at Miro

This chapter details the creation of Miro's Associate Product Manager (APM) program, inspired by Google's model, and the challenges of promoting product management careers in the UK. It discusses the importance of soft skills, candidate evaluation methods, and the program's structure designed for recent graduates. Through innovative recruitment strategies and active coaching, the chapter illustrates how the APM program develops talent and fosters collaboration among diverse individuals.

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