DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147

Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast

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Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.

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✏️ AUTHOR INFO ✏️

Name: TPan

Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3

🚀 SPONSORS 🚀

Kazm: The all-in-one tool for building a thriving web3 community

Lens Protocol: It's time to switch to web3 social with Lens

⏱ TIME POINTS ⏱

00:00 - Intro

03:53 - Community performance marketing with TPan

04:42 - Where is community now?

07:13 - Community growth + upskilling community roles

13:00 - Best in-class community growth

18:09 - Tools for automation and measurement

20:16 - Community as a business function

22:59 - Arguments against community growth

26:48 - Final thoughts