DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147
The Milk Road Show
00:00
Community as a Strategy Isn't Right for Everyone
A large company still needs to start small and then scale up. T-PAN believes strong communities combined with creative marketing strategies will create outsized results. Getting too close to community is a business risk, but empowering your community isn't the same as giving it authority. It's also easier to lead with authenticity when you're playing on Web3 enabled platforms like DeFi.
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