DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147
The Milk Road Show
00:00
Building a Playbook to Scaleness
The 3.1 billion marketing budget is shifting from paid to community marketing, says Armato. Community can turn into a business function of its own and help companies scale more quickly. To engage your community, you must first understand them; that's where chasm comes in.
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