DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147
The Milk Road Show
00:00
How Community Building Can Shake Hands With Growth
Ford spends $3.1 billion a year on advertising, but what if it spent 1% of that to run a pilot program? Choose five dealerships per global region and test different types of community building initiatives. One random perspective Ford buyer gets their vehicle for free right before they sign on the dotted line.
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Transcript
