Across the Pond Episode 8: How to get more work from existing clients

Discover innovative strategies for leveraging existing client relationships to enhance marketing success. The hosts share insights on shifting from project-centric to relationship-driven approaches, including the value of case studies and collaborative events. Learn how to maximize client engagement through proactive account planning and identifying growth opportunities. Emphasizing the essential role of key account management, they discuss fostering accountability within teams and even embedding members within client offices for deeper collaboration.