The Essential Role of Key Account Management

If you want to grow your insight agency, then the most obvious and immediate place to focus is with your existing clients.

But that doesn't mean it is straightforward or a given.

In Episode 8 of Across the Pond, Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) give their ideas and advice about what is needed to win more work from existing clients.

Whether it is upsell, cross-sell or referral, Steve and Paul discuss how you can systematically approach managing your client relationships more effectively.