The Glossy Podcast
Mytheresa North America president Heather Kaminetsky: ‘I feel for younger digital businesses’
Mar 13, 2024
Heather Kaminetsky from Mytheresa discusses driving U.S. sales growth and attracting top-spending consumers. The podcast covers luxury wardrobe building, home decor expansion, e-commerce challenges, innovative marketing strategies, luxury partnerships, and fashion trends like fringe.
35:03
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Quick takeaways
- Mytheresa focuses on wardrobe-building consumers by curating luxury fashion items from top brands, attracting top-spending consumers.
- Mytheresa introduced a successful home decor category in response to consumer demand, extending its luxury curation beyond fashion items.
Deep dives
Success Strategy of My Theresa: Consistency and Focus on Luxury Fashion
My Theresa's success in driving U.S. sales and attracting top-spending consumers stems from a consistent strategy focused on wardrobe-building consumers with a strong point of view. By curating luxury fashion items from around 250 top brands head-to-toe, including ready-to-wear, accessories, shoes, and bags, My Theresa differentiates itself. The strategic approach includes adding or removing brands to maintain a strong point of view and appeals to consumers seeking exclusivity.
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