

Mytheresa North America president Heather Kaminetsky: ‘I feel for younger digital businesses’
Mar 13, 2024
Heather Kaminetsky from Mytheresa discusses driving U.S. sales growth and attracting top-spending consumers. The podcast covers luxury wardrobe building, home decor expansion, e-commerce challenges, innovative marketing strategies, luxury partnerships, and fashion trends like fringe.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Luxury Wardrobe Building and Home Decor Expansion Strategy
01:43 • 11min
Challenges and Adaptations in E-commerce Business
13:04 • 3min
Navigating Digital Marketing Challenges and Customer Acquisition Strategies in E-commerce
16:21 • 3min
Luxury Partnership and Evolving E-commerce Strategies
19:28 • 10min
Exploring Resale Impact and Fashion Trends
29:56 • 3min