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11min chapter
Mytheresa North America president Heather Kaminetsky: ‘I feel for younger digital businesses’
The Glossy Podcast
Luxury Wardrobe Building and Home Decor Expansion Strategy
Exploring a company's success strategy centered around offering a curated selection of luxury products for head-to-toe luxury experiences. The chapter delves into unique exclusives, home decor expansions, and personalized experiences for top customers, showcasing a brand's evolution beyond clothing to cater to lifestyle needs. It also discusses the company's emphasis on strong brand inventory management, European buying team advantages, and efficient international shipping processes.
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