Mytheresa North America president Heather Kaminetsky: ‘I feel for younger digital businesses’
The Glossy Podcast
Luxury Partnership and Evolving E-commerce Strategies
The chapter explores a partnership between Flamingo Estate and Mytheresa, examining luxury aspects, consumer expectations, and the potential for a permanent store. It reflects on the evolution of the company post-going public, establishing a U.S. entity to cater to American consumers with high expectations. The discussion extends to e-commerce advancements, emphasizing the importance of selecting the right platforms and embracing new technologies for business success.
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