Navigating Digital Marketing Challenges and Customer Acquisition Strategies in E-commerce

Among luxury e-commerce players, which have experienced shakeups and declining sales over the last year, Germany-based Mytheresa has proven an exception — and its U.S. business is driving much of that success. 

On the latest Glossy Podcast, Heather Kaminetsky, president of Mytheresa North America, discusses what's driving U.S. sales, which increased 17% year-over-year in the company's most recently reported quarter. She also discusses how Mytheresa is attracting top-spending U.S. consumers — the number of those fitting the bill increased by 48% between September and December. 

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