3min chapter

The Glossy Podcast cover image

Mytheresa North America president Heather Kaminetsky: ‘I feel for younger digital businesses’

The Glossy Podcast

CHAPTER

Navigating Digital Marketing Challenges and Customer Acquisition Strategies in E-commerce

Exploring Mytheresa's innovative marketing strategies and the importance of a full-funnel approach in acquiring and retaining customers, amidst increasing acquisition costs for digital businesses.

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