The Daily Sales Show

How to Be More Relevant In Your Cold Outreach

Jan 17, 2025
Guest
Erik Fisher
Erik Fisher, Founder of Elevate Sales Academy, shares his expertise in prospect research to elevate sales outreach. He emphasizes the necessity of quality over quantity in cold outreach, advocating for tailored messages that address real business problems. Discover his strategies for effective research, including where and what to look for, while avoiding common pitfalls. Erik also highlights the value of active listening and hyper-personalization to foster meaningful conversations that can lead to successful sales outcomes.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Relevance over Personalization

  • Focus on relevance, not just personalization, in outreach.
  • Understand the prospect's problems by actively listening and staying curious.
ADVICE

ChatGPT for Prospect Research

  • Use ChatGPT prompts to gather information about different personas and their priorities.
  • This helps tailor outreach and understand their challenges.
ADVICE

Building a Swipe File

  • Create a swipe file containing persona-specific pain points, triggers, and successful messaging templates.
  • This streamlines outreach and avoids reinventing the wheel.
Get the Snipd Podcast app to discover more snips from this episode
Get the app