Erik Fisher, Founder of Elevate Sales Academy, shares his expertise in prospect research to elevate sales outreach. He emphasizes the necessity of quality over quantity in cold outreach, advocating for tailored messages that address real business problems. Discover his strategies for effective research, including where and what to look for, while avoiding common pitfalls. Erik also highlights the value of active listening and hyper-personalization to foster meaningful conversations that can lead to successful sales outcomes.
