How I Tested That

Aaron Eden | How I Tested Ideas at Intuit

Jun 26, 2024

Aaron Eden, an expert in experimentation at Intuit, shares insights on adapting testing approaches to fit company culture, challenges of internal marketing, success with SnapTax, and the importance of continuous learning. He emphasizes understanding customer behavior, driving innovation, and reigniting the innovation catalyst group. Aaron discusses the recent success of a workshop called Speed, focusing on AI and velocity mindsets for business impact.

40:16

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Aaron Eden

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Quick takeaways

Adapting experimentation approach to fit company culture is crucial for driving innovation at Intuit.

Using AI as a supportive tool in workshops can enhance participants' execution capabilities and drive business impact at Intuit.

Deep dives

Building a Flexible Reporting Platform for New Products

In the podcast episode, Aaron shares his experience working as an innovation catalyst at Intuit. When approached by the SnapTax team for a new app report, he realized the constant need for metric changes due to the product's uncertain nature. This led him to build a flexible reporting platform that allowed the team to adjust metrics independently, reflecting the agile approach needed for new products.

Honoring Current Culture and Shifting Behaviors

01:51

Innovate Through Speed and Execution

01:25

Scaling Innovation with AI Tools

00:59

Intro

2min

Journey of an Innovation Catalyst at Intuit

14min

Exploring Idea Testing and Success Stories at Intuit

4min

Emphasizing Customer Understanding and Emotional Connection in Testing Ideas

5min

Driving Innovation Through Customer Empathy and Rapid Experimentation

16min

Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs. He discusses the importance of adapting the approach to fit the company's culture and the challenges of marketing and socializing the process internally.

Aaron shares success stories, such as the development of SnapTax, and a failure story with the Quick Receipts project. He emphasizes the need for continuous testing and learning to drive innovation.

Aaron Eden shares his experience with experimentation and innovation at Intuit. He discusses the importance of understanding customer behavior and aspirations, even when they may not align with their stated preferences.

Aaron also talks about the challenges of driving innovation in a changing company culture and how he is working to reignite the innovation catalyst group at Intuit. He shares the success of a recent three-day workshop called Speed, where teams applied AI and velocity mindsets to deliver business impact.

Aaron emphasizes the importance of using real ideas and providing career skills to participants, even if the ideas don't succeed.

Use the discount code PODCAST for $50 off a ticket to our upcoming Testing Business Ideas with ChatGPT Workshop on April 29th: www.eventbrite.com/e/1309306534089/?discount=PODCAST

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How I Tested That

Aaron Eden | How I Tested Ideas at Intuit

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building a Flexible Reporting Platform for New Products

Design for Delight and Innovation Catalyst Programs at Intuit

Revitalizing Innovation Catalyst Engagement Through Speed Workshops

Utilizing AI as an Additional Coach for Innovation Catalysts

Honoring Current Culture and Shifting Behaviors

Innovate Through Speed and Execution

Scaling Innovation with AI Tools

Remember Everything You Learn from Podcasts