Aaron Eden
An expert in experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs.
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Jun 26, 2024 • 40min
Aaron Eden | How I Tested Ideas at Intuit
Aaron Eden, an expert in experimentation at Intuit, shares insights on adapting testing approaches to fit company culture, challenges of internal marketing, success with SnapTax, and the importance of continuous learning. He emphasizes understanding customer behavior, driving innovation, and reigniting the innovation catalyst group. Aaron discusses the recent success of a workshop called Speed, focusing on AI and velocity mindsets for business impact.
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