The Millionaire Real Estate Agent | The MREA Podcast

104. 750 Referrals a Year: A Solo Agent's System to Sky-High Profit with Flor de Maria McNally

Oct 13, 2025

Flor de Maria McNally, a solo real estate agent and powerhouse mom, turned a $300K debt into a thriving business with over 120 transactions a year. She shares her impressive system for generating 750+ referrals annually, emphasizing the importance of personalized touchpoints like custom birthday cards and anniversary gifts. Flor reveals her automated intake workflow, integration with tech tools, and the art of nurturing client relationships. Her journey showcases how leveraging systems and data can lead to exceptional profitability while maintaining family priorities.

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ANECDOTE

17 Sales In Year One

Flor sold 17 homes in her first year after going all-in at Keller Williams and taking courses like Ignite and BOLD.
She worked office hours by day and bartended nights, using relentless energy and implementation.

INSIGHT

Contract-To-Close Is A Lead Engine

Systematizing contract-to-close creates a referral-generating client experience.
High-touch, consistent processes turn satisfied clients into steady referral sources.

ADVICE

Double Down On Top Referral Sources

Focus levers three levels deep: double down on referral sources rather than expanding wide.
Audit lead sources and invest in the ones producing most returns.

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Flor de Maria McNally is the definition of leverage in action. From $300K in debt to millionaire status, she built a thriving solo real estate business, selling 120+ units a year, while raising five kids (and pregnant with #6!). In this episode, Flor reveals her exact systems, workflows, and touch models that generate over 750 referrals annually. From client intake to SmartPlans, custom birthday cards, and home anniversary gifts, she shows how to build a business that’s automated but personal, and wildly profitable.

Resources:

How to Win Friends and Influence People by Dale Carnegie
MAPS Coaching – https://mapscoaching.kw.com
Command by Keller Williams – https://technology.kw.com/command
Send Blue – https://www.sendinblue.com
Mailbox Power – https://www.mailboxpower.com
ClickUp – https://clickup.com
Millionaire Real Estate Agent Podcast Notes – https://mreanotes.com
Order the Millionaire Real Estate Agent Playbook | Volume 3

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