How Wooga's Switchcraft Aced the Soft Launch!

1

Introduction

00:00 • 2min

2

Play Developers - What's the Difference?

02:29 • 5min

3

Do the Negative Reviews of a Game Stay With the Game?

07:04 • 2min

4

How to Launch a Game on Android?

08:52 • 6min

5

What's the Process of a Validation Release?

14:43 • 2min

6

How Much Did Admonisation and a T T Play a Role in the Soft Launch?

16:21 • 2min

7

The Text of Planche Now Makes Sense

18:01 • 2min

8

The Go to Market Plan and Different Stages of Salflanch

19:58 • 2min

9

Seter Three English Speaking Market

21:52 • 2min

10

Retention of Mac Tre Games in India?

23:56 • 5min

11

How to Make a Successful Global Launch

29:25 • 2min

12

The North Star for a Lot of Developers

31:40 • 2min

13

What Kind of Benchmarks Should Developers Look for in Their Games?

33:11 • 2min

14

How Do You Build a Media Plan for Switchcraft?

35:09 • 4min

15

How to Get the Most Out of a Life Game?

39:38 • 2min

16

Wolgas Publishing Team

41:23 • 4min

17

How Do You Approach the Saflange Face From a Marketing Perspective?

45:08 • 2min

18

How to Test Creatives in a Soft Launch Campaign?

46:51 • 5min

19

How Do You Measure the Market Opportunity?

51:53 • 4min

20

How Early Did You Start a Soft Launch?

56:11 • 5min

21

Do You Run Early Validation Campaigns?

01:00:46 • 3min

22

How to Run a Small Campaign With a Few Ks?

01:03:29 • 2min

23

How to Optimize Your Ad Campaigns

01:05:59 • 4min

24

How to Optimize Your Soft Launches

01:09:55 • 2min

25

What Are the Sum of the Features That Require Significant Investment in Soft Launch?

01:12:23 • 4min

26

Are You a Social Gamer?

01:16:13 • 4min

27

The Modular Fatue System in Casual Games?

01:19:50 • 3min

28

When Do You Know It's Time to Launch?

01:22:41 • 5min

29

The Live Team

01:27:34 • 3min

30

The Hardest Part of Soft Launch

01:30:28 • 2min