How Wooga's Switchcraft Aced the Soft Launch!
Deconstructor of Fun
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How Do You Build a Media Plan for Switchcraft?
Switchcraft is a game company based in London, UK. Switchcraft has just released its latest version of the app for iOS and Android devices. The software was designed to be played by up to 40 people per day at first launch. Game director says it's important to make sure that your business case doesn't break at this testing stage.
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