Deconstructor of Fun cover image

How Wooga's Switchcraft Aced the Soft Launch!

Deconstructor of Fun

00:00

How to Test Creatives in a Soft Launch Campaign?

In my experience, it doesn't really matter where they sit. A, because what really matters if do they play your game? Are they invested in it? So that's moreiport then then were where the a, where the campaign managers sit. And through that also understand the audience because they are part of the audience. Am, and my advice, if any, is, you know, to test creative in as many markets as you can before launch. You never really know where your game is going to take off.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app