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Car Dealership Guy Podcast
#98 The Dealership Mogul: Leading a $2B dealer group, Addictions to the dealership, Will November make or break the car biz? | Aaron Zeigler, President of Zeigler Auto Group
Jul 4, 2024
Aaron Zeigler, President of Zeigler Auto Group, discusses leading a $2B dealer group, acquisition strategy, exciting franchises, state of Stellantis, dealership market outlook, pent-up demand for new vehicles, marketing approach, challenges in the industry, and the impact of underproduction on car sales.
45:35
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Quick takeaways
- During recessions, acquiring underperforming dealerships can lead to significant ROI by focusing on inventory turnover and managing costs efficiently.
- Ziegler University offers structured training programs for employees and emphasizes building a strong company culture.
Deep dives
Acquiring Underperforming Dealerships During Recessions
During recessions, there is an opportunity to acquire underperforming dealerships and turn them around for a significant return on investment. By focusing on fast inventory turnover, managing costs efficiently, and adapting to market demands, dealerships can navigate economic uncertainties and drive success in the industry.
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