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#98 The Dealership Mogul: Leading a $2B dealer group, Addictions to the dealership, Will November make or break the car biz? | Aaron Zeigler, President of Zeigler Auto Group

Car Dealership Guy Podcast

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Journey in the Car Sales Business and Scaling with Ziegler University

The chapter delves into the guest's start in car sales, experiencing an adrenaline rush from making sales and discussing the passion for helping customers. It explores the growth and success of a dealership organization based in the Midwest, focusing on structure, culture, and acquiring underperforming dealerships during the recession. The creation and impact of Ziegler University, an in-house training program for employees, are highlighted, along with the evolution of the guest's acquisition strategy in the car dealership business.

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